Every day can’t be Valentine’s Day, of course, but the spirit of the day is something worth honoring all year.

Beyond the chocolates and cards and dinner reservations, who doesn’t like to feel appreciated, loved and valued?

How hard is it to make your partner feel loved and valued?

For most people, I doubt feeling loved and valued is the result of any grand gesture or act, but rather it’s the culmination of lots of little things such as:

• saying “I love you” often
• holding hands
• learning your partner’s love language
• writing little notes or texts
• doing something helpful around the house
• listening
• making time for your special someone

How often do we hear someone who’s lost their partner lament that they didn’t do more? They didn’t pay enough attention, they didn’t tell them they loved them as much as they should have, they spent too much time doing crap that didn’t matter?

Love takes effort. Love takes time.

Love matters. Effort matters. Time matters. Why wait until February 14 every year to show someone you love them? Why not show them you love them in little ways all year?