Simplicity Will Change Your Life
Being busy is an excuse (although a good one) for not taking care of yourself. For many people it takes a health scare or other life event before they wake up and start taking care of their body. But that doesn’t have to be you!
The word that will transform your diet and exercise habits is:
I’ve been a huge fan of Leo LaPorte and his TWIT network for several years. I love his podcasts and his streaming shows and I love how he and his hosts treat people like they are capable of processing their own thoughts. No condescending techno-babble or superiority complex with Leo, just great info, great hosts, and great shows.
Leo has built an awesome empire and I look forward to many shows on the TWIT network every week.
If you’re interested in any tech topic at all, I highly recommend checking out TWIT!
By now you’ve noticed the dramatic increase in ads for gym memberships, fitness programs, ab machines, etc. As is always the case the fitness industry is looking to cash in on your New Year’s resolutions, and banking on the fact that you will fail and be back next year for whatever new gimmick they come up with.
When I worked as a personal trainer, I hated the new year because I always felt like we were taking advantage of people. Selling memberships and personal training packages was like shooting fish in a barrel. It seemed so incredibly wrong to focus so much on the new year and not so much on providing value all year.
If we did a better job motivating people and getting the results they wanted they would stick with us, right?
I know there are lots of companies that make a large portion of their yearly revenue around the holidays and at the start of the year, and that’s great, but I wonder what would happen if those companies put as much effort into providing value and results all year? People don’t stop wanting to be fat in July.
Maybe chasing the dollar is more important than providing value and getting results for people. Make no mistake, the fitness business is tough. Helping get in shape is an uphill battle that is highly likely to fail.
Someday it would be fun to open a gym that has fewer members, but provides extreme value and guaranteed results. Once a reputation is built, we could charge a premium for our services and really help make a difference in people’s lives.
New Year’s Resolutions Never Work For me
Making resolutions year after year has never worked, so it’s time to try something new. I like the idea of a theme (or themes) for the year rather than a long list of goals or steps that I’ll never follow or accomplish.